Advertising strategy that includes consistent use of press releases to reach and educate consumers has a much higher ROI than traditional marketing that doesn't utilize this form of communication.
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The cost is relatively inexpensive and news releases can be used to announce such happenings as: new and innovative products, the adding of services, announcements like employee promotions and events and seminars that can educate the consumer about your business.
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We recommend utilizing web broad cast news releases which can reach a wide spectrum of traditional and non-traditional media with distribution geared toward the top 100 media outlets in the country that consumers have grown to respect and trust like: Fox, CNBC, Headline News, New York Times, Washington Post, CNN, AOL Money & Finance and more -along with top distribution outlets in the region including: trade, consumer and business magazines, newspapers, television and radio stations.
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More news is read on line today than ever before and consumers consistently rely on major search engines like Google, Yahoo and Bing whenever they are contemplating a purchase or a needed service.
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Our online press releases are directed to over 280,000 subscribers, including bloggers and journalists with the potential to reach millions of on line consumers through the top news engines that will pick up your story - and, our releases are easy to share, with just click of an icon, on social networks like FACEBOOK and Twitter which will increase the viral capability of your news release and build SEO rankings in the process.
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You may include photos, direct links to your website and video clips in your article, or enhance your release with a direct play video box embedded and viewable from a screen that plays inside of the article. (video will increase the interest and readability of your news story by 10% or more.)
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We have press packages that fit every budget: Choose our Premium Press Package which includes a personal interview with a professional writer to create and distribute a high quality release that will give you maximum impact or write and submit your own release to our professional staff for editing and distribution.
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We invite you to contact us today - Make your advertising investment dollar count, with Media Consultants.